In 2010 competitors had mixed results; some were recovering in full from the local effects of the global economic crisis, while some others were still struggling. 2011 presented a different scenario, especially for well-established larger companies. Retailers focused on expansion once again, as the market offered favourable conditions for such a strategy. Players seeking to expand placed a special emphasis on the outskirts of Guatemala City and also in the provinces, which is where they saw the strongest potential.
Chains gaining substantial power to the detriment of independents
Chains are seeking to take advantage of a better performing economy and are investing heavily in expansion, aiming to capture a greater sales share, as a result of better economic conditions. Chains have stronger financial support, as well as higher brand equity, allowing them to post stronger growth during a period of recovery. Some chained retailers have also adopted loyalty or discount schemes, building their appeal in the eyes of consumers. Independent retailers still prevail, since they greatly outnumber any chained competitor; however they continue to be threatened by the strong performance of their competition.
Grocery retailers, in particular hypermarkets, have aimed to increase their presence in non-grocery categories. These channels have expanded their offer of non-grocery items and aim to attract customers searching for goods such as electronics and appliances, apparel and home furnishings, among others. However, non-grocery retailers have adapted strategies that have enabled them to maintain a strong position. Chains of non-grocery retailers have expanded, some using low price/high customer service mixes, in order to attract budget-constrained customers. Others have created special financing plans and other strategies to maintain sales.
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Major points covered in Table of Contents of this report include:
Executive Summary
KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
MARKET DATA
See More Retail Market Research Reports
Report Details :
Published: March 2012
No.of Pages:
Price: Single User License - US $ 1900
Contact:
Priyank Tiwari
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-391-5441
sales@reportsandreports.com
Visit our Market Research Blog @ http://www.reportsnreportsblog.com/
Chains gaining substantial power to the detriment of independents
Chains are seeking to take advantage of a better performing economy and are investing heavily in expansion, aiming to capture a greater sales share, as a result of better economic conditions. Chains have stronger financial support, as well as higher brand equity, allowing them to post stronger growth during a period of recovery. Some chained retailers have also adopted loyalty or discount schemes, building their appeal in the eyes of consumers. Independent retailers still prevail, since they greatly outnumber any chained competitor; however they continue to be threatened by the strong performance of their competition.
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Guatemala Retailing Industry
Grocery retailers, in particular hypermarkets, have aimed to increase their presence in non-grocery categories. These channels have expanded their offer of non-grocery items and aim to attract customers searching for goods such as electronics and appliances, apparel and home furnishings, among others. However, non-grocery retailers have adapted strategies that have enabled them to maintain a strong position. Chains of non-grocery retailers have expanded, some using low price/high customer service mixes, in order to attract budget-constrained customers. Others have created special financing plans and other strategies to maintain sales.
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Retailing market research database.
Major points covered in Table of Contents of this report include:
Executive Summary
KEY TRENDS AND DEVELOPMENTS
MARKET INDICATORS
MARKET DATA
See More Retail Market Research Reports
Report Details :
Published: March 2012
No.of Pages:
Price: Single User License - US $ 1900
Contact:
Priyank Tiwari
7557 Rambler road,
Suite 727, Dallas, TX 75231
Tel: +1-888-391-5441
sales@reportsandreports.com
Visit our Market Research Blog @ http://www.reportsnreportsblog.com/
