Given the rising consumer awareness of the high sugar and calorie content of fruit juices, there is an opportunity for vegetable juices, which boast healthy nutrients and vitamins and benefit from low sugar and low calorie properties. While sensory limitations have subdued consumer demand, fruit and vegetable combinations are gaining traction.
With functional products gaining increasing traction among consumers, the category has experienced a surge of more advanced health claims than standard vitamin and antioxidant claims. While this trend is set to accelerate, it is important that brands do not lose sight of the continued predominant driver of demand for juices and smoothies: taste.
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Your key questions answered
How do Datamonitor’s mega-trends apply specifically to juices and smoothies? How is this likely to evolve over the next few years?
Where is innovation occurring in juices and smoothies and what does it look like?
How can brands tailor products to an increasingly health conscious consumer?
To what extent are consumers willing to sacrifice convenience for environmental or ethical benefits?
How are industry players using the online space to more effectively engage with consumers?
Major points covered in Table of Contents of this report include:
Introduction
Scope
Consumer Health : An Important Revenue Source
Company Performance Summary
Brand Performance Summary
The Global Hunt for Growth
OTC Switches and Reverse Switches
Social Media: An Industry Minefield
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Report Details :
Published: February 2012
No. of Pages:
Price: Single User License – US $ 2000
