Wednesday 7 March 2012

Dog Population and Dog Owner Demographics in the U.S. | ReportsnReports

The all-new report, Dog Population and Dog Owner Demographics in the U.S., Packaged Facts sheds light on America's dog owning population using unique data drawn from the Experian Simmons national consumer database. The report offers a present-day and historical analysis of dog owners, examining trends pertaining to the segments' financial, household, regional, ethnic, and generational composition, as well as trends stemming from dog owner attitudes about advertising, the environment, health, and the internet.
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Dog Population and Dog Owner Demographics Industry





Major points covered in Table of Contents of this report include:
Chapter 2: Dog Ownership by Household Penetration
Overview of Pet Ownership Trends 
Table 2-1 Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2006 vs. 2011 (percent of U.S. households) 
Table 2-2 Change in Pet Market Consumer Base: Number of Dog or Cat Owners, 2006 vs. 2011 (U.S. dog- or cat-owning households) 
Table 2-3 Household Penetration Rates for Selected Pet-Owning Classifications, 2007-2011 (percent of and number of U.S. households in millions)
Trends in Multiple Pet Ownership 
XX% of Pet Households Keep Multiple Types 
Figure 2-1 Ownership of Multiple Pets, 2011 (percent of pet-owning U.S. households) 
Table 2-4 Multiple Pet Ownership in the United States, 2007 vs. 2011 (percent of pet-owning households) 
XX% of Pet Households Keep More Than One Pet 
Table 2-5 Ownership of Multiple Pets of a Single Type, 2011 (percent and number of U.S. households who keep pets of a given type) 
Bucking Trend, Ownership of Multiple Dogs Is on the Rise 
Table 2-6 Ownership of Multiple Pets of a Single Type, 2006 vs. 2011 (percent of U.S. households who keep pets of a given type)


Chapter 3: Dog Ownership by Age and Generational Cohort
Table 3-1 Dog Ownership Rates by Age Bracket: 2006-2011 (percent of U.S. households) 
Impact of Boomers and Graying Population 
Table 3-2 Household Penetration Rates by Generational Cohort: Pets Overall vs. Dogs, 2011 (percent of U.S. households) 
Table 3-3 Household Populations by Generational Cohort: Pets Overall vs. Dogs, 2011 (number of U.S. households in millions) 
Table 3-4 Indexes by Generational Cohort: Pets Overall vs. Dogs, 2011 (U.S. households) 
Table 3-5 Indexes for Dog or Cat Ownership: By Age Cohort, 2006 vs. 2011 (U.S. households) 
Role of Gen Xers and Gen Ys


Chapter 4: Dog Ownership by Household Composition
Households Without Kids 
Figure 4-1 Dog Ownership Rates by Household Composition: No-Kids Households vs. Kids Households, 2006-2011 (percent) 
Households With Kids 
Dog vs. Cat Households 
Table 4-1 Dog Ownership Rates by Household Composition, 2006-2011 (percent) 
Table 4-2 Share of Total Dog Owners by Household Composition, 2006-2011 (percent)


Chapter 5: Dog Ownership by Race/Ethnicity
Pet Ownership Trends by Minority Group 
Table 5-1 Dog Ownership Trends by Race/Ethnicity, 2006-2011 (percent and number of U.S. dog- or cat-owning households) 
Table 5-2 Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2006 vs. 2011 (number and percent of U.S. dog- or cat-owning households) 
Table 5-3 Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2015 (in thousands) 
Table 5-4 Projected Population Growth, Hispanics vs. Other Population Segments, 2010-2050 (in thousands)


Chapter 6: Dog Ownership by Region and Metro Area
Table 6-1 Dog Ownership Rates by U.S. Region, 2006-2011 (percent) 
Table 6-2 Dog Ownership Rates by Ten Most Populous States, 2006-2011 (percent) 
Table 6-3 Share of Total Dog Owners by U.S. Region, 2006-2011 (percent) 
Table 6-4 Indexes by U.S. Region: Pets Overall vs. Dogs, 2011 (U.S. households) 
Table 6-5 Indexes by Ten Most Populous States: Pets Overall vs. Dogs, 2011 (U.S. households) 
Table 6-6 Indexes for Dog or Cat Ownership: By Age Cohort, 2006 vs. 2011 (U.S. households) 
Table 6-7 Indexes for Dog or Cat Ownership: By Age Cohort, 2006 vs. 2011 (U.S. households)


Chapter 7: Dog Ownership by Household Income
Pet Owner Demographics 
Higher-Income Households a Crucial Segment 
Figure 7-1 Dog Ownership Rates by Household Income Bracket, 2006 versus 2011 (percent of U.S. dog-owning households) 
Table 7-1 Change in Pet Market Consumer Base: Household Income $60K or More vs. Household Income Under $60K, 2006 vs. 2011 (U.S. dog- or cat-owning households) 
Table 7-2 Change in Pet Market Consumer Base: Household Income $75K or More vs. Household Income Under $75K, 2006 vs. 2011 (U.S. dog- or cat-owning households) 
Table 7-3 Change in Pet Market Consumer Base: Household Income $100K or More vs. Household Income Under $100K, 2006 vs. 2011 (U.S. dog- or cat-owning households)
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Published: March 2012
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