New product opportunities are spurred by consumer demand
for more unique and novel product flavors. Over a third (38%) of global
consumers cite “unique taste/flavor” as being highly influential in encouraging
them to pay more for an alcoholic drink. FAB products can capitalize on
consumers’ willingness to experiment through new product development.
Consumers demonstrate a desire to return to a time when
life was simpler and less demanding. Indeed, two-thirds of global consumers
said that living a less complicated life was important to them.
Brands can look to promote the realness and wholesomeness
of product ingredients to convey authenticity and resonate with those seeking
comfort and simplicity.
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Consumer and Innovation Trends in Flavored Alcoholic Beverages
Your key questions
answered
How do Datamonitor’s mega-trends apply specifically to
FABs? How is this likely to evolve over the next few years?
Where is innovation occurring in the FAB category and
what does it look like?
Is sustainable packaging a “nice to have” or a “must
have” in the alcoholic drinks space?
To what extent are consumers willing to sacrifice taste
for a healthier product?
How are industry players using the online space to more
effectively engage with consumers?
Major points covered in Table of Contents of this report include:
Synopsis
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
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Beverages Market Research Reports
Report Details :
Published: March 2012
No.of Pages:
Price: Single User License - US $ 3450
Report Details :
Published: March 2012
No.of Pages:
Price: Single User License - US $ 3450
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