Targeted Health and Wellness Foods and Beverages: The U.S. Market and Global Trends

The risk of developing diet-related chronic diseases increases with age, so the graying of the population is a key factor in this market. Escalating healthcare costs that prompt consumers to seek alternative ways of managing their health also serve to draw attention to these products.

Packaged Facts defines targeted health and wellness (THW) products as retail packaged foods and beverages that are specially formulated and distinctively marketed as addressing a specific health concern or disease. This category is distinct from, but related to, a number of other product categories, including functional foods, nutraceuticals, and condition-specific nutritional supplements, as well as the FDA-defined categories of foods for special dietary use and medical foods.

The most compelling insights in Targeted Health and Wellness Foods and Beverages are derived from a series of proprietary Packaged Facts online consumer surveys. More than 40 tables, charts, and graphs illustrating the results of these surveys are featured in the report. Among the key findings:

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U.S. Market and Global Trends

Nearly two-thirds of U.S. grocery shoppers have purchased a food or beverage in the past year for the purpose of addressing one or more of the 20-plus health and wellness concerns examined by Packaged Facts. Cholesterol management and digestive health of particular concern.

In many categories, THW shoppers are exceptionally willing to pay more for "better-for-you" grocery products. They also express an above-average willingness to pay more for higher-quality grocery products.

Packaged Facts' analysis emphasizes the following specific health concerns:

·         Blood Pressure

·         Cancer

·         Cholesterol

·         Diabetes

·         Digestive Health

·         Eye/Vision Health

·         Female Health

·         Heart/Circulatory Health

·         Joint/Bone Health

·         Male Health

·         Mental clarity/cognition/memory

·         Prostate Health

·         Urinary Tract Health

Major points covered in Table of Contents of this report include:
Executive Summary
Introduction
Related Terms
Functional Foods
Nutraceuticals
Foods for Special Dietary Use
Condition-specific Nutritional Supplements
Medical Foods
Medical Nutrition Therapy
Clinical Nutrition
Personalized Nutrition 

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Report Details :
Published:  February 2012
No. of Pages:
Price:  Single User License - US $ 3500

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