Kenya Packaged Food Industry | ReportsnReports

Consumers’ lifestyles are changing and people are adopting a more social, outgoing lifestyle. Many more people eat out than ever before, as a direct result of their newfound affluence. It is also evident that the middle class is growing at a rapid pace and more Kenyans are aspiring to more comfortable and affluent lifestyles. The significance of this trend, particularly to the consumers, is that they now have more options in terms of what they can or want to consume. It also means that they are more willing to spend more on any given purchase and are becoming less and less price conscious.

Growth of retail boosting the sector

Retail has become big business in Kenya. A number of previously small operators have grown to become massive retail chains. This new development has sparked a growth in consumption of packaged food, as this is probably the biggest single category of products sold in the retail outlets, mainly supermarkets and hypermarkets. Consumers are consuming more, and shifting their purchases from the smaller outlets to the big retail chains. For instance, bread, which was typically purchased in small roadside kiosks, is now purchased in bigger volume from supermarkets. This trend is set to grow in the forecast period, and more and more chains are likely to emerge. Consumers will continue to purchase from these stores, and except amongst the urban poor, consumption is likely to be channeled through this avenue.

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Packaged Food Industry

Your key questions answered

• What impact will the economy have on retail and how should I build this into my sales forecasts?
• How will inflation effect growth in clothing sales volumes? Will inflationary pressures continue into 2013 and 2014?
• Which clothing sub-sectors will perform the best through 2012–14? Which sectors should my business focus on?

Major points covered in Table of Contents of this report include:

• OVERVIEW
• EXECUTIVE SUMMARY
• Packaged Food in Kenya - Industry Overview
• FOODSERVICE – KEY TRENDS AND DEVELOPMENTS
• IMPULSE AND INDULGENCE PRODUCTS
• NUTRITION/STAPLES
• MEAL SOLUTIONS
• MARKET DATA

Explore Comprehensive list of more than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/146402-retail-forecasts-h1-2012-uk-clothing-footwear.html

Report Details :
Published:  February 2012

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Price:   Single User License – US $ 6500