The market for functional alertness/energizing products
has shown signs of plateauing, particularly in more mature Western. Moreover,
demand is being impacted by the failure of brands to tap into the potential of
older demographics health concerns regarding caffeine and related ingredients
and some products failing to meet consumer taste demands
Standing out in the alertness/energy market is difficult
due to the number of products which offer identical benefits and delivery.
However, the industry is beginning to offer more diverse delivery. Moreover,
while caffeine remains the dominant ingredient, other ingredients such as
potassium and B vitamins are increasingly gaining traction.
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There are a number of inhibitors to wider consumption of
functional relaxation products. These include prevailing consumer skepticism in
relation to efficacy, unclear focus among products which is leading to a lack
of understanding of potential product benefits, and a lack of breakthrough
brands in the same mold as Red Bell and Relentless
Your key questions
answered
- What are the growth prospects for the cognitive alertness/energizing and relaxation markets up until 2015?
- How can demand for functional products be fostered among separate, distinct consumer segments?
- What are the key inhibitors that are subduing demand for cognitive relaxation products?
- How can functional brands overcome the prevailing and marked disconnect between interest in, and actual consumption of, functional products?
- How can functional brands effectively utilize marketing to emphasize product efficacy and maintain authenticity?
Major points
covered in Table of Contents of this report include:
OVERVIEW
Summary
Summary
OVERVIEW
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords
Explore
Comprehensive list of more than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/145828-the-future-of-functional-food-and-beverages-cognitive-health.html
Report Details:
Published: January 2012
No. of Pages:
Published: January 2012
No. of Pages:
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