The Future of Functional Food and Beverages: Cognitive Health

The market for functional alertness/energizing products has shown signs of plateauing, particularly in more mature Western. Moreover, demand is being impacted by the failure of brands to tap into the potential of older demographics health concerns regarding caffeine and related ingredients and some products failing to meet consumer taste demands

Standing out in the alertness/energy market is difficult due to the number of products which offer identical benefits and delivery. However, the industry is beginning to offer more diverse delivery. Moreover, while caffeine remains the dominant ingredient, other ingredients such as potassium and B vitamins are increasingly gaining traction. 

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Future of Functional Food and Beverages Market

There are a number of inhibitors to wider consumption of functional relaxation products. These include prevailing consumer skepticism in relation to efficacy, unclear focus among products which is leading to a lack of understanding of potential product benefits, and a lack of breakthrough brands in the same mold as Red Bell and Relentless

Your key questions answered

• What are the growth prospects for the cognitive alertness/energizing and relaxation markets up until 2015?
• How can demand for functional products be fostered among separate, distinct consumer segments?
• What are the key inhibitors that are subduing demand for cognitive relaxation products?
• How can functional brands overcome the prevailing and marked disconnect between interest in, and actual consumption of, functional products?
• How can functional brands effectively utilize marketing to emphasize product efficacy and maintain authenticity?

Major points covered in Table of Contents of this report include:

OVERVIEW
Summary

OVERVIEW
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords

Explore Comprehensive list of more than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/145828-the-future-of-functional-food-and-beverages-cognitive-health.html

Report Details:
Published: January 2012
No. of Pages:  

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