During
the 2011 alcoholic drinks continued to stagnate, with a slight decline in
volume and a moderate increase in current value terms. Consumers remained price
sensitive, and shifted from consumption outside the home towards home
consumption. Stagnation was evident across many alcoholic drinks, particularly
beer, wine and RTDs/high-strength premixes. The economic downturn thus
significantly influenced consumption of alcoholic drinks.
Reluctance
to spend persists throughout 2011
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The constant threat of economic crisis influenced consumers’ purchasing behaviour, including alcoholic drinks. In general, consumers were more open to spending in off-trade establishments than on-trade, preferring economy and standard brands with good-value packaging, etc. More affluent consumers remained loyal to premium products, although this group was rather marginal. On the other hand price remained to be the main determining factor for most consumers boosting economy segment volume sales. Discounts and price promotions played an essential role for brands in the mid-priced and premium segments.
Our market research reports answer
questions such as:
·
What
is the market size of Alcoholic Drinks in Slovakia?
·
What
are the major brands in Slovakia?
·
Have
there been any alcoholic drinks legislative changes over the past 12 months?
·
How
is the alcoholic drinks industry affected by the recession?
·
What
is consumed more; beer, wine or spirits?
·
What
have been the key trends seen in new product developments?
·
Do
alcoholic drinks consumers want value for money or added value?
Why buy this report?
·
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competitive intelligence about market leaders
·
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key industry trends, opportunities and threats
·
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Major points covered in Table of
Contents of this report include:
·
EXECUTIVE
SUMMARY
·
KEY
TRENDS AND DEVELOPMENTS
·
MARKET
BACKGROUND
·
TAXATION
AND DUTY LEVIES
·
OPERATING
ENVIRONMENT
·
MARKET
INDICATORS
·
MARKET
DATA
·
DEFINITIONS
·
Banskobystricky
Pivovar as in Alcoholic Drinks (Slovakia)
Explore Comprehensive list of more
than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/146695-alcoholic-drinks-in-slovakia.html
Report Details :
Published: February 2012
Published: February 2012
No. of
Pages:
Price:
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