Social Media Marketing Strategies and Emerging Opportunities in BRIC Countries | ReportsnReports

Emerging Opportunities in BRIC Countries| Social Media Marketing Strategies in BRIC Countries

Across the four BRIC countries (Brazil, India, Russia and China), social media penetration has reached a reasonable level for encouraging strong marketing initiatives. Given the global reach and interactive capabilities of social media, companies across key industries have started developing a social media marketing strategy with increased marketing budget allocations. The key influencers include direct access to a large user base of potential consumers, and insights into key changing trends and the thought processes behind buying decisions. Although it varies across industries, social media marketing’s broad focus is on developing products targeted at specific consumer groups, launching new product offerings and monitoring brand image sentiments.

Although the growth of social media marketing in the BRIC countries is promising, there are obvious challenges in reaching diverse customer groups from this marketing channel due to fragmented industries, low literacy rates and the relatively underdeveloped mobile infrastructure. BRICdata expects the adoption of social media marketing in the BRIC countries to be gradual and to increase alongside the growing popularity of social media networks.

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Social Media Marketing BRIC Countries

Scope
This report provides an extensive analysis of social media marketing strategies used in the four BRIC nations – Brazil, Russia, India and China.
The report provides a detailed understanding of how social media platforms are being used to identify new markets, launch products, gather customer feedback and monitor brand performance across five key consumer focused industries: Healthcare, BFSI, Travel and Tourism, FMCG and Entertainment.
The report provides insights into the evolving social media market sizes for each country over a 10 year period, 2007–2016, along with market trends, growth drivers, opportunities and challenges.
It also provides insights into future social media marketing strategies adopted by players in each industry to strengthen market position.

Major points covered in Table of Contents of this report include:
Executive Summary BRIC
Social Media Marketing Attractiveness
Social Media Marketing Strategies in Brazil
Social Media Marketing Strategies in Russia
Social Media Marketing Strategies in India
Appendix

Explore Comprehensive list of more than Tables & Figures available in the report @ http://www.reportsnreports.com/reports/145372-social-media-marketing-strategies-and-emerging-opportunities-in-bric-countries.html 

Report Details:
Published: January 2012
No. of Pages: 99
Price: Single User License – US$ 2950