Global Digital Signage, Dynamic Signage, Electronic Signage, Narrowcasting Market by Components (Hardware & Software)/Applications (Indoor, Retail, Transportation, Institutions)/ Displays (LED, Plasma, LCD, Projectors & LED Walls) & Geography (2011 - 2016)

The market sees digital signage as more beneficial in comparison with static signage; as the content that updates frequently can be digitally updated, saving the cost of printing. Digital signage also has the ability to be interactive with imbedded touch screens, movement detection, and image capture devices.

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Digital signage is used for many different purposes and there is no definitive list. However, given below are certain most common applications of digital signage:

1. Public information – news, weather, and local (location specific) information such as fire exits and traveler information
2. Internal information - corporate messages, health & safety, news, etc.
3. Menu information – pricing, photos, ingredients, and the other food information including nutritional facts
4. Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising
5. Brand building – in-store digital signage to promote the brand and build a brand identity
6. Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises
7. Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores
8. Enhancing the environment – with interactive screens (in the floor for example) or with dynamic wayfinding

 The key stakeholders identified for this repot include:

• Display manufacturers
• Retailers and distributors of Digital signage components
• Corporate
• Governments
• Content and software developers of Digital Signage

Major points covered in Table of Contents of this report include: 

• INTRODUCTION
• SUMMARY 
• MARKET OVERVIEW 
• COMPONENTS MARKET 
• APPLICATIONS MARKET 
• DISPLAY TECHNOLOGY MARKET 
• GEOGRAPHICAL ANALYSIS 
• COMPETITIVE LANDSCAPE 
• COMPANY PROFILES 
• APPENDIX 

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