Consumer Trends in the Oral Hygiene Market in the UK , 2011
Marketers in the Oral Hygiene market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market in the UK they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.
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Key Highlights
- Detailed category coverage is provided, covering the Dental Floss market, the Denture Care market, the Toothbrushes and Replacement Heads market, the Toothpaste market and the Breath Freshners (non-confectionery) market.
- Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each product category covered.
- Detailed brand and private label category shares for 2011 for each product category
- Unique retailer choice and switching data at the product category level for 2011
Major points covered in Table of Contents of this report include
- Introduction
- Consumer Segmentation, Group Value and Trend Influence
- Consumption Analysis
- Brand vs. Private Label Choices
- The Share of Consumers influenced by Trends
- Consumption Impact: Market Valuation
- Retailer Choice, Switching and Category Share
- Appendix
Explore Comprehensive list of more than 313 Tables & Figures available in the report Consumer Trends in the Oral Hygiene Market in the UK , 2011
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