Tuesday, 18 October 2011

ReportsnReports | Market Insights: Chocolate in France


Datamonitor’s Market Insights: Chocolate in France report forms a part of the Datamonitor’s Market Insights product series. It provides insights using and analyzing information from Datamonitor products such as the Product Launch Analytics and Market Data Analytics databases, and is a snapshot of information at a point in time.

Features and benefits
  • Market understanding: develop a detailed understanding of the category and identify the key growth segments within it.
  • Consumer trends and behavior: find out the latest consumer trends that are driving the category and access consumption and usage data.
  • New product launches and trends: gain a broad understanding of the latest launches in the category and trends in new launches, including top flavors.
  • Competitive landscape: obtain information about key players operating in the category and understand their key strengths in various segments.

Highlights
The French chocolate category was valued at $4.4bn in 2010 and grew at a CAGR of 1.5% in sales value over 2005–10.
Molded bars is the largest segment by sales value, and the category’s sales were mainly driven by growth in the novelties segment over 2005–10.
There was an increase in new product launches over 2009, as manufacturers witnessed healthy consumer spending during the year.
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